Our Founders

Renne Traicova is Founder and Executive Director of ISE. She is also the co-founder of the Indiana University’s McLoskey Fund and has more than 12 years of experience in designing and managing international development, democratization and election programs in Washington, D.C. and Eastern Europe. Renne teaches at Link Campus University in Rome, Italy, and has served in senior management roles with the National Democratic Institute (NDI) and with the Organization for Security and Co-operation in Europe (OSCE). She has been a passionate believer in women’s political and economic empowerment and has worked with women of all walks of life to help them achieve their full potential.

Sasha Bezuhanova is Founder of ISE. She has more than 20-years of executive business career in HP where she has been General Manager Bulgaria, Director Public Sector Central Eastern Europe and Director Public Sector and Education for HP Growth markets worldwide. She has played a major role for an important investment of HP in Bulgaria that employs today more than 5000 people and placed Bulgaria on the world IT investment map. In 2013, Sasha left her career and founded MoveBG – a civic platform for affirming the democratic values and defining long-term strategies and innovative policies for development of modern Bulgaria. She is Chairperson of European Center of Women in Technologies, Bulgarian Center of Women in Technologies, Bulgarian School of Politics, Technical University in Sofia and longstanding Chair of Junior Achievements Bulgaria. Sasha also established the yearly Entrepregirl Award and is a member of the boards of Bulgarian Charity Aid Foundation and The Duke of Edinburgh's international award. She was named Digital Woman of Europe for 2013 and holds many other national and European awards for her contribution towards social development. Sasha is an Honorary Consul of the Grand Duchy of Luxembourg to Bulgaria.

Dr. Ralitza Nikolaeva is Founder of ISE and a professor of marketing at ISCTE - Instituto Universitario de Lisboa. Previously she was a professor at University of Wisconsin Milwaukee and earned her PhD at Krannert School of Management, Purdue University, USA. Her research has been published in prestigious international scholarly journals and she is Editor of Global Economics and Management Review and a member of the Editorial Board of Management Decision. Dr. Nikolaeva has won two case writing awards by the Direct Marketing Educational Foundation (Marketing EDGE, New York) and has presented her research at numerous international conferences.